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What is marketing research?
Marketing research is the methods or set of practices that businesses employ to gather data to better comprehend their target consumer population. This information helps organizations improve their products, enhance their UX, update their website, and provide a more desirable product for customers. Marketing research enables firms to know what customers desire and how they react to products or features of a product.
Use market research to find customers
It’s crucial to understand your consumer base from start. Market research helps you lower risks even when you’re in the early stages of planning your business
Get demographic information for better understanding of opportunities and limitations for gaining customer base . This might include population data on age, wealth, family status, hobbies, health or anything else that relates to your business.
Then, respond to the following questions for a good market understanding:
1.Demand: does anyone crave what you offer?
2.Market share: how many people could potentially be interested in it?
3.Economic indicators: what is the range of income and employment rate?
4.Location: which are the places where your clients reside as well as wherever ones service can access?
5.Market saturation: how many options are already available to consumers?
6.Pricing: How much do potential customers pay for these substitutes?
What makes research so important?
It can be impossible to determine and understand your customers wants without doing any research at all. You may certainly know what they require as well as who they are but you must dive deeper to gain their loyalty. Below is why marketing research matters.
➼ Attracting potential customers: The main objective of marketing research is to find ways to attract potential customers. It helps maintain current interest and keep you coming back for more. Comprehensively understanding customers is the only way to improve. If you stop improving your user experience, you will lose potential customers.
➼ Answer the why’s: Marketing research gives you the answer to the ‘why.’ Make use of user analytics, big data, and reporting dashboards to find out what your users think and why they think and behave that way . . . . For example, only marketing research can explain why customers leave you.
➼ Data-backed decisions: Researches, theories, and so-called best business practice . Bad decisions are often done under by emotional reasoning and delusions. Listening to customers and focusing on customer experience and then taking the right direction.
➼ Planning: Planning without checking first is like gambling. You might think you know what people want, but you could be wrong. People often use things in ways you didn’t expect. they Don’t spend a lot of money on a plan without trying it out first. Checking things out helps you to not wasting time and money.
Four standard marketing research methods
➼ Survey: Researchers collect data through the use of surveys, data using online questionnaires at the POS or screen surveys. They are popular and are the most common methods of research.
➼ Interviews with people: Interviews or personal interviews are a more traditional method of marketing research. It’s a slow and expensive way to gather data. Researchers conducting extensive marketing research dislike this method of collecting large numbers of responses.
➼ Focus groups : are like friendly chats with a purpose. People gather to discuss a specific topic, share opinions, and influence each other.
➼ Observation: Watching people is helpful People who study things watch how people use products. This helps them make products better.
Advantages of market reseacrh
1. Improved customer understanding
Market research allows you to gain deep insights into your target customers – their preferences, behaviours, pain points and needs. This helps you create products and services that better meet their needs.
2. Informed decision making
By collecting and analyzing market data, you can make more informed, data-driven decisions on product development, pricing, marketing strategies, and other business processes therefore reducing error at a high cost.
3. Competitive advantage
Market research can reveal insights into your competitors’ offerings, pricing, and marketing strategies. This intelligence can help you identify gaps in the market and develop strategies for competitive advantage.
4. Reduced operational risk
Understanding market conditions and customer needs through analytics can help anticipate and mitigate potential risks, such as the introduction of a product that does not resonate with its target audience.
5. Increased communication with customers
Insights gained from market research can improve your ability to communicate effectively with customers, and strengthen customer relationships and loyalty.
read more about market research : https://en.wikipedia.org/wiki/Market_research
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