In India, makeup and personal appearance hold significant cultural, social, and individual importance. The perspectives on makeup and looking presentable are deeply rooted in traditions, societal expectations, and evolving modern influences. Korean makeup and the Korean look is one of those trends. The dewy skin, natural eye makeup, and gradient lips popularized by Korean beauty standards have found a receptive audience in India, particularly among the younger generation. This trend is not only embraced for its aesthetic appeal but also for its emphasis on skincare and a more natural appearance. Moreover, the influence of Korean pop culture through K-dramas and K-pop has further fueled the popularity of these beauty trends, making them an integral part of the contemporary Indian beauty scene.

Reasons for influence of Koreans beauty

✿ Cultural Influences :The “Korean wave” (Hallyu), driven by K-pop and K-dramas, has made Korean beauty standards very popular among Indian youth. They are inspired to copy the perfect looks of their favorite stars.

✿ Shared Sense of Beauty : Both cultures often prefer lighter skin tones. This makes Korean beauty products attractive to Indians who want a similar look.

✿ Innovative Products : Korean beauty is famous for its unique, multi-step skincare products. Brands like Innisfree and The Face Shop offer products that work well for Indian skin.

✿ Digital Consumption : Through online shopping and social media, Korean beauty products are now easy to get in India. Influencers promote their benefits, which has increased their popularity and use.

Reasons for the differences

Genetic Differences

Ancestry and Genetics
✿ Koreans : Primarily descended from Central Asian Mongolians with genetic homogeneity. There are links to ancient South and Southeast Asian populations and Indian ancestors.
✿ Indians : High genetic diversity due to a complex history of migration and social factors. Ethnic groups have unique genetic markers from long-standing traditions and geographic isolation.

Differences in Diet

Traditional Food
✿ Korean Food : Emphasizes fermented foods like kimchi, with rice, vegetables, and seafood. Known for health benefits, including probiotics for digestion and gut health.
✿ Indian Food : Extremely diverse, with a variety of spices, fruits, grains, and vegetables. Often vegetarian and rich in carbohydrates and protein, but faces health issues like obesity and diabetes due to lifestyle changes.

What people are doing to get skin like them

Cosmetic Surgery

✿ Rhinoplasty : Popular for achieving a more refined nose. Many also choose bilateral surgery (blepharoplasty) for larger, more defined eyebrows, commonly seen in K-pop idols.

Facial Contouring

✿ Non-Surgical Techniques : Dermal fillers, Botox, and other methods are used to create a contoured face, often with a V-shaped jawline admired in Korean beauty.

Skin Treatment

✿ Advanced Treatments: Chemical peels, laser treatments, and microneedling are popular for achieving clear, smooth skin typical of K-beauty.

Hair Treatments

✿ Sleek Hair : Keratin treatments and hair extensions are used to create the sleek, shiny looks seen in Korean media.

Fashion and Makeup

✿ Styles and Techniques :  Many Koreans use lightweight foundations, high-end lip colors, and dewy finishes to reflect K-beauty standards.

Top brands and their sales 

Effects of this on Indian market

Indians are increasingly focusing on Korean beauty products, benefiting Korean brands and challenging the Indian makeup industry. The lure of K Beauty, known for its focus on flawless skin and innovative products, has seen demand for brands like Innisfree and Laneige rise as consumers prioritize skin over makeup about the decline of local Indian products. Specifically, the rise of Korean beauty is reshaping the Indian beauty scene, favoring domestic brands over foreign brands.

want to know about Korea : https://en.wikipedia.org/wiki/Korea

want tips for beauty : https://textbuffet.com/beauty-tips-and-tricks-for-women/